MUSIC CONTENT - WHAT IS IT AND WHAT IS IT EATEN WITH?

 According to market research, up to 70% of visitors pay attention to the content of the background music of the store, and half of them believe that the sounds of pleasant music are conducive to shopping. This data is supported by psychologists, who argue that measured melodies encourage customers to spend more than they originally planned.

Music contributes to creating a pleasant atmosphere in any commercial establishment, as well as enhances brand awareness. It is no coincidence that many large companies specially develop and record discs with music blocks and commercials that sound in all branches and departments. As for our country, the word "content" still baffles many business owners.

Musical content (from the English: contents - content, content) is the background music that sounds in your store or office. If radio broadcasts are used for these purposes, then you definitely do not know anything about the content.

Of course, radio is the first thing that comes to mind when it comes to background audio and its content. Radio broadcasts are often heard in fixed-route taxis and buses, clinics, hairdressers, beauty salons or fitness clubs. And you can also often hear complaints from outraged consumers who are forced to listen to music that they do not like, because in such places there are people of different genders and ages with a variety of tastes in music.

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Do not forget about the abundance of advertisements on almost any radio station. Agree, together with the store's own ad units, this is already a clear overkill. And finally, why would anyone need someone else's advertising? It is not surprising that the use of radio to sound business is becoming less common, becoming a sign of establishments in the cheap price segment.

With the correct selection of musical content, everything is taken into account: rhythm, tempo, style of music, which are determined based on the characteristics of the buying audience, the style of the company and marketing objectives. So, in youth clothing stores, the loud sounds of rhythmic modern music will be appropriate, and such music is more likely to scare off an older audience. For shops selling clothes of European brands, light pop music of any foreign performers is well suited, but if we are talking about one specific brand, then the content should be kept in one "language" style - English, French, etc.

Sometimes the need for different music content appears even in the stores of the same retail chain - again, it all depends on the characteristics of the target audience. For example, studies have shown that Muscovites prefer foreign stage, and outside the Moscow Ring Road, Russian-speaking performers are more popular.

Ideally, the rhythm and volume of the music should also change depending on the season and even the day. In autumn and winter, as well as in the morning, it is best to use cheerful, energetic music that will cheer you up and help you recharge. On hot days and in the evenings, pleasant relaxing melodies are better perceived. And the compositions dedicated to the holidays will create a festive mood and will not let you forget about buying gifts.

As you can see, the selection of musical content is a rather complicated matter. Especially if you approach it responsibly. But only in this case, you can seriously count on the return in the form of increased customer loyalty and sales growth in your store.

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